Itiner

The Problem

Travel agencies and DMCs spent hours assembling itineraries by hand, then shipped the client a generic PDF attachment that undercut the trip they'd just sold.

The Insight — Default Bias

A complete draft placed in front of someone gets reviewed, not rebuilt from scratch — people default to whatever's already there. So the AI generates a full itinerary first, and the agent's job shifts from writing to editing.

The Execution

Built the flow around one AI-drafted itinerary per request, delivered as a branded, live link instead of a PDF — the format itself signals the trip was made for this client, not templated.